Now, under new ownership, and with a new management and marketing team, Burger King is focusing on what matters: updating the stores, fixing its food and changing its image.
Frankly, I was unimpressed and uninspired by those creepy Burger King commercials. Not to mention that Burger King is never conveniently located to me, whereas I have my choice of two McDonald’s within a five minute drive.
Just give me good food at a good price.
- Burger King mascot retiring (seattletimes.nwsource.com)
- Burger King mascot retiring (boston.com)
- Burger King mascot retiring (seattlepi.com)
- Burger King mascot retiring (sfgate.com)
- Burger King Dethrones Its Creepy ‘King’ Mascot (newsfeed.time.com)
- ‘The King’ has been overthrown at Burger King (mercurynews.com)
- Burger King ads: The king is dead. Long live the burger. (csmonitor.com)
- Burger King De-Thrones The ‘King,’ Crowns ‘Mom’ (huffingtonpost.com)
- The King is dead: Burger King retires its mascot (ctv.ca)
- Say Goodbye to Burger King’s King (aht.seriouseats.com)
- Burger King Freshens Fast-Food Image, Kicks King To The Curb (suburbanmen.com)
- Burger King’s “king” getting the ax: report (cbsnews.com)