I just turned down my first sponsored post offer because of nofollow

If you are a regular reader of this blog then you know that I am in no position to really turn down any money.

My rent is paid but I struggled to find money to pay the electric bill and my internet has been turned off for over a week and I am using my cell phone’s data to be online at home…at that may be turned off any day now too.

Seeing the success of many other bloggers, I have been working hard to bring this blog up to the standards of most brands in terms of design, content, and traffic/followers over the past few months.

Why I turned down my first offer for a sponsored post due to follow/nofollow request.

So, you can imagine my praise dance when I received my first offer of a paid post via Business 2 Blogger:

Hi Katrina,
Thanks for replying to my job advert on the Business 2 Blogger site.
I would be willing to pay $30 for you to write a 500+ word article on your site that contained a  link phrase of my choosing and a “follow” link back to my website. I would also like you to include at least one other link in the article to a site that is not mine..
Once the article is published and I’ve reviewed it I will send payment to your PayPal account.
Let me know what you think, and please don’t hesitate to let me know if you have any further questions or comments.
Kind regards, Ian
But what gave me pause was the fact the request for a follow link.
In fact, last week, I just installed a plugin whose sole purpose is to make this entire website nofollow.
So, I respectfully declined this offer despite the fact that $30 would come in handy in getting my home internet service turn back on.
Why did I decline a sponsor post just because the brand wanted a follow link?
Because Google frowns on websites giving juice to other websites for pay.

Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.

The following are examples of link schemes which can negatively impact a site’s ranking in search results:

  • Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link

(Click here to further read what Google considers a Link Scheme. All bloggers and website owners should really read this!)

So, although my writing a quick post with a follow link might be good for me short-term financially and good for the client short term seo wise, in the long term, it will not be doing either of us any favors as we will both eventually be penalized by Google.

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So, to sum it up, only have a follow link to a website that you clearly love and you are receiving no benefit from recommending.

Otherwise, Google may punish you both.

13 comments to I just turned down my first sponsored post offer because of nofollow

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