As if the news about Apple now feverishly promoting adblock software wasn’t enough to stutter a blogger’s heart, now I have learned that Google Adsense will be punishing websites that are not European cookie law compliant.
What is EU cookie?
The European privacy laws were passed back in 2011, and went into effect the following year. They require any sites based in or accessible to European nations provide information about the use of tracking technology on the site and the purpose of that technology. The laws also require websites to give users the option of choosing whether or not to be tracked. When the laws were passed, sites began adding pop-up messages asking visitors to opt in or specifically consent to cookies.
Google requires that websites obtain EU end users’ consent to the storing and accessing of cookies and other information, and to the data collection, sharing and usage that takes place when you use Google products. Google products include Google AdSense, DoubleClick for Publishers, and DoubleClick Ad Exchange. If your site or app does not have a compliant consent mechanism, you should implement one now.
Why have US bloggers been immune?
If you are like me, you hate the thought of having to put another drop down on your website. Especially so one that, no matter how hard you try, is going to be ugly. And any website that was outside of the European regulations were immune to the laws. At least, until now, when Big G has changed the game.
Why US bloggers now have to be compliant?
Money. That is the biggest reason that many bloggers will hurriedly make their website compliant. Google Adsense will not be serving its ads to any blog that it finds not to be compliant to the European cookies policy.
Still, some bloggers are choosing to have their websites blocked from being even shown to any resident in an EU country rather than ad the cookie pop-up to their website.
How long bloggers have to get their website compliant?
The new regulations say Adsense users in the United States have until September 30 to follow its “user consent” policy.
How does a blog become EU compliant?
To make this process easier for you, we have compiled some helpful resources at cookiechoices.org. This policy change is being made in response to best practice and regulatory requirements issued by the European data protection authorities. These requirements are reflected in changes that have been recently made on Google’s own websites.
Is MsCrookedHalo EU compliant?
I believe it is. I installed a plugin EU Cookie Law. I basically just chose one at random that was compatible with my wordpress version. What I do like about it is that if a user scrolls on my page or uses any of the navigation, it is considered cookie consent. I did update the popup to let the users know about scrolling and navigation consent option. Hopefully, this app is fully functioning on my website as I believe that it only shows itself to relevant countries and I am here in the good ol’ U.S. of A.
I also set the cookie expiration to a year because, let’s face it, my visitors don’t want to be continually bothered with this.