Last week, I learned that Amazon is raising its free shipping rate to $35.
As in, order $35 worth of approved product and shipping is free.
I can understand it from a pure business analysis perspective.
But, from a customer perspective, well, it just sucks.
Take today, for example.
Today, I was going to order myself a yoga mat with my $29 gift card balance.
I narrowed it down to this NPR Yoga Mat in purple for $10.50 pluse $10 s&h.
Now, usually, I just go find a book or two that I gave been meaning to purchase and read to bring the total up to $25.
But, today, I walk away empty-handed because I don’t have enough gift cards to make my order $35.
No big deal to Amazon since these are only gift cards and they are not losing anything.
But, I would think the same way if I was ordering with cash and money was tight.
Or if I didn’t have enough time to go searching for another $20 worth of stuff.
Many people shop Amazon because of the free shipping offer.
It is going to be interesting to see just how upping the ante affects Amazon’s bottom line.