Last week, I learned that Amazon is raising its free shipping rate to $35.

As in, order $35 worth of approved product and shipping is free.

I can understand it from a pure business analysis perspective.

But, from a customer perspective, well, it just sucks.

Take today, for example.

Today, I was going to order myself a yoga mat with my $29 gift card balance.

I narrowed it down to this  NPR Yoga Mat in purple for $10.50 pluse $10 s&h.

You May Also Like:  The CBS video player SUCKS!

Now, usually, I just go find a book or two that I gave been meaning to purchase and read to bring the total up to $25.

But, today, I walk away empty-handed because I don’t have enough gift cards to make my order $35.

No big deal to Amazon since these are only gift cards and they are not losing anything.

But, I would think the same way if I was ordering with cash and money was tight.

Or if  I didn’t have enough time to go searching for another $20 worth of stuff.

You May Also Like:  Can you do the smokey eyes look?

Many people shop Amazon because of the free shipping offer.

It is going to be interesting to see just how upping the ante affects Amazon’s bottom line.

Enhanced by Zemanta

Leave a Reply

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

  

  

  

CommentLuv badge

semipurposive-complexional